Guitar of the Week 8/3/19

1964 Silvertone 1478

1964 Silvertone 1478

Sears, Roebuck and Co. introduced the Silvertone brand in 1915, with the first solid body guitar appearing in 1954. They were produced by five main production companies; Danelectro, Harmony, National-Dobro (Supro/Valco), Kay, and Teisco and many guitars were a variation on a model already offered by the producers. Intended as more affordable alternatives to the higher-priced Gibson and Fender guitars of the day, many Silvertone models have continued to find favour with players through the ages for their unique style and sound.

Originally offered in 1963, the Silvertone 1478 was an instant favorite. A Harmony-made electric guitar featuring twin DeArmond pickups with independent volume and tone controls, the 1478 was one of the more upmarket solid body guitars from Silvertone. It featured a body with a hard maple veneer and hand-rubbed red sunburst finish and came in vibrato and hardtail variants.

This example is a charming mid-'60s classic, with twin DeArmond 'Gold Foil' pickups, a celluloid pickguard, independent volume and tone controls, a floating rosewood bridge, bound rosewood fretboard with block inlays, and an adjustable neck. Condition is very good overall with minor cosmetic marks consistent with the age of the guitar, playability is excellent and the Gold Foil pickups provide a beautiful chimey clarity. Includes original pasteboard case.

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